Christmas in July
May 17, 2012
Well, it’s not really July yet, but it is time to think about the holiday season if you’re pitching glossy, national print magazines. I like to prepare a “round-up” of current clients and story ideas I have available for my media friends. Once I start working directly with the media contact, I then customize the [...]
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Posted in magazine pitching, Michelle Tennant Nicholson, PR secrets, PR Tips, Public Relations, sources for media, top publicist, Topics | 
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Make Your Pitches Fit!
May 14, 2012
Ever wonder how people land earned editorial mentions in major magazines? In this Woman’s Day article Wasabi Publicity client Pamela Yellen discusses not her book and product, “Bank On Yourself” but rather tips couples can use to be ‘financially fit’ in their marriage. See, if you focus on your book or product, media contacts will immediately [...]
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Posted in bank on yourself, how to do PR, how to get mentioned in magazines, how to get PR, landing magazine coverage, Michelle Tennant Nicholson, pamela yellen, scoring magazine coverage, spinning, spinning stories, Topics, woman's day | Tags: Pitchrate, pitchrate.com, Wasabi Publicity | No Comments »
Want CNN? Share Your Story.
May 11, 2012
A few weeks ago, a compelling story was brought to my attention by former TV producer, Shawne Duperon who scored an amazing article in her local paper, The Detroit Free Press. I didn’t hesitate to share it with my media contacts over at CNN — Soledad O’Brien’s producers. The segment featured two participants who had taken [...]
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College Bound?
April 19, 2012
This time last year, I shared with you my organic eating tips while attending my graduation ceremony in Pasadena, California. After ten years, I celebrated [finally] with my masters degree in human development. Or so I thought. Trouble came after the ceremony when my thesis wasn’t accepted. This past year, I’ve worked diligently to get the [...]
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Get Personal
March 23, 2012
Do you share personal information when you pitch the media? From gruesome to glorious, the media needs to know your personal stories. It’s what adds depth to the segments they’re producing and the articles they’re writing. I even had a Good Morning America producer say to me once, “I have the doctor I need to [...]
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Movie Moxie
March 13, 2012
Are you tying your news releases into popular movies? Recently, we tied PR outreach to the very popular environmental movie, The Lorax (one of my personal favorites from Dr. Seuss; second fav is “Oh The Places You’ll Go”). Our client, Landmark Education, inspired one if its graduates to plant 1 million trees in Ethopia with their [...]
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Break Breaking News
March 3, 2012
Want media coverage? The best way to get media coverage is to be of service to the media. In fact, here’s a secret tip I’ve been using lately … Skype. You say what’s so special about that tip? You say you’ve been using Skype for years? Well, are you taping yourself using sound-bites related to breaking [...]
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Does Your Story Have “Legs?”
February 28, 2012
Does your story have “legs” for the media? It will if you tie it into breaking news of the day. For example, have you noticed how many people are legbombing since Angelina Jolie’s leg bomb at the Oscars on Sunday? Celebrity, seasonal and breaking news tie-ins make your story interesting and usable to the media. [...]
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Posted in Angelina Jolie, Current Client Links, Drew Gerber, leg bomb, legbombing, Topics | Tags: Pitchrate | No Comments »
Does Your Story Have “Legs?”
February 28, 2012
Does your story have “legs” for the media? It will if you tie it into breaking news of the day. For example, have you noticed how many people are legbombing since Angelina Jolie’s leg bomb at the Oscars on Sunday? Celebrity, seasonal and breaking news tie-ins make your story interesting and usable to the media. [...] Read the rest of this entry »
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Barking Up the Front Page
February 20, 2012
WOOF! We landed the front page of the Hendersonville Times News daily paper over the weekend. Do you know how rrrrrough it is to score front page ink? [Dog whine.] Rrrrrough. After 20 years generating earned editorial media coverage (aka PR coverage), I’ve learned one thing… front page coverage doesn’t come around unless you do [...]
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